The Economist’s Audience team plays a pivotal role in the publication’s digital strategy, distributing content across platforms like Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok, and YouTube. It also manages 23 newsletters, most of which are subscriber-exclusive, and ensures search engines can effectively locate their journalism. The team identifies potential readers and nurtures relationships with current subscribers while staying true to the brand’s 180-year legacy.
The Audience team works closely with the digital newsdesk, a global unit that operates 24/7, publishing content for Espresso and core apps, curating home tabs, and ensuring timely story updates. They also innovate in mobile-first, visual journalism. Within the Audience team, two London-based roles—the Head of Editorial Analytics and a Senior Editorial Analyst—focus on analytics.
These roles support editors in content curation, SEO, and digital commissioning while leading strategic initiatives and digital transformation efforts. They ensure data-driven insights guide editorial decisions, with expertise in data modeling, statistical analysis, and implementation. Collaboration with The Economist Group’s broader business helps align editorial projects with organizational goals, particularly in assessing key metrics. They also engage in data-science projects to better understand article performance and audience behavior.
The Economist is hiring a Senior Editorial Analyst to evaluate journalism performance across platforms and assist editors in making data-informed decisions. This role combines editorial intuition with statistical rigor to shape how stories are commissioned, framed, and promoted. Responsibilities include analyzing content performance, writing performance reports, designing A/B tests, identifying high-performing formats, and translating data into actionable insights. The ideal candidate will have experience in digital journalism, proficiency in analytics tools, and skills in Excel, SQL, or Python.
Candidates must submit an assessment, CV, and cover note by July 13th, 2025, and be based in the UK with the right to work in London. The salary is approximately £60,000, with a hybrid work arrangement requiring two to three days per week in the central London newsroom.
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The Economist is hiring a Senior Editorial Analyst
The Audience team is at the heart of The Economist’s digital strategy. It distributes our journalism via posts on social-media platforms including Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok and YouTube; through 23 newsletters, 19 of which are exclusive to our subscribers; by sending notifications to multiple apps; and by ensuring that search engines can locate and recommend our work. Through these platforms we identify our next generation of readers and build relationships with existing subscribers, all while remaining true to our 180-year-old brand.
It is also entwined with the digital newsdesk, a global team that publishes around the clock to our Espresso and core apps; curates our home tab and home pages; steers the flow of stories to ensure these appear online in a timely and orderly manner; and pioneers innovations in our visual, mobile-first journalism.
Within the Audience team sit two London-based analytics-focused specialists: the Head of Editorial Analytics and a Senior Editorial Analyst.
With a focus on content strategy, both support editors in content curation, SEO and digital commissioning, while also leading strategic initiatives, content reviews and digital transformation efforts across the newsroom. They play an important role in ensuring that data-driven insights guide editorial decisions, with a strong technical focus on data modelling, statistical analysis and implementation. They work closely with The Economist Group’s wider business to synchronise editorial projects with broader goals, particularly assessing the impact on important metrics. And they collaborate on engagement and data-science projects, leveraging new statistical models to deepen the understanding of both article performance and The Economist’s audiences.
The Economist’s digital coverage includes a mix of formats: news stories, explainers, opinion pieces, newsletters, videos, podcasts and more. We are recruiting a Senior Editorial Analyst to ascertain the performance of our journalism across platforms, and to help editors make sharper, data-informed decisions. They will combine editorial intuition with statistical rigour to produce insights that directly shape how we commission, frame and promote our stories.
Their primary responsibilities will be:
Analyse article, newsletter, notification, audio and video performance across platforms (such as app, web, email, social and search) to identify what resonates with readers
Write sharp, editorially literate regular performance reports that explain not just what happened but why—and recommend what to do next
Design and interpret A/B tests (such as headlines and subject lines), ensuring statistical rigour and clear, actionable conclusions
Identify high-performing formats, topics and tones, and share outcomes with editors to influence framing and commissioning
Translate complex data into clear, jargon-free insights that support editorial decision-making and headline refinement, using data-visualisation where appropriate
Track audience behaviour by region, channel and topic to highlight growth opportunities and underserved segments
Collaborate with The Economist Group’s analytics department on methodologies, platforms, technologies and projects that will benefit not only the newsroom but the wider business as a whole
Collaborate with product, marketing and editorial teams to evaluate content features, formats and promotion strategies
Build trust in data across the newsroom by advocating for smarter measurement, better testing practices and continuous learning
Their primary skills will be:
A deep understanding of digital journalism and content performance across platforms
Experience writing data reports that are clear, narrative-driven and tailored to a journalistic audience
Awareness of regional audience preferences and sensitivities in a global context
Ability to spot patterns, communicate insight and make strategic recommendations in plain language that adheres to our style guide
Familiarity with A/B testing and ability to talk about basic statistical concepts such as confidence intervals, significance testing and regression.
Proficiency with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat and Salesforce Marketing Cloud
Proficiency in Excel, SQL or Python and working with large data sets
Ideally they will have experience in a newsroom, media and/or editorial analytics environment, and will be educated to a degree level or above.
This assessment is the most important part of your application, so make sure you explain your proposals thoroughly and clearly. Initially we will read it blind, without looking at your name. Only if what is submitted fits with what we are looking for will we examine your accompanying material. We will not consider applications sent without an assessment.
Please email your assessment, along with a CV and a brief cover note, to [email protected] by the end of Sunday July 13th 2025.
All applicants must be based in the United Kingdom to take up the role. They must already hold residency, citizenship or a visa that allows them to live and work in London immediately, without the need for any additional immigration-related process. We can neither sponsor candidates nor await immigration decisions.
This role will have a salary in the region of £60,000. Our team is expected to attend our main newsroom in central London for, on average, two to three days per week.