Tesla sales in Europe dropped 45% from January 2024 to January 2025, according to the European Automobile Manufacturers’ Association. Sales fell from 18,161 to 9,945 across the European Union, United Kingdom, and the European Free Trade Association (EFTA). In the EU alone, sales plummeted 50%, from 15,130 to 7,517. This decline coincides with criticism of Tesla CEO Elon Musk, who has drawn attention for his political activities, including amplifying the far-right Alternative for Germany (AfD) party on social media. Ian Henry, director of AutoAnalysis, cited rising competition, slowing EV sales growth, and Musk’s controversial public image as contributing factors. “It’s too early to say how much of the decline will be permanent because of Mr. Musk’s political involvement,” Henry noted. Some Tesla employees and investors worry Musk has tarnished the brand, with some suggesting the company would fare better without him. David Bailey, a professor at the University of Birmingham, described Musk as “toxic” to some consumers. Tesla also faces stiff competition from automakers like China’s BYD and SAIC Motor, which sold 22,994 cars in Europe last month, up 37% from last January. Additionally, Tesla’s aging lineup may be deterring buyers, with some awaiting the refreshed Model Y expected in May. Despite Tesla’s struggles, overall EV sales in Europe rose, with over 160,000 sold last month compared to 120,000 a year ago. — news from The Washington Post