A series of concerts by Puerto Rican superstar Bad Bunny has significantly boosted the island’s economy, drawing thousands of visitors and generating substantial revenue for local businesses. The residency, held in San Juan, attracted fans from across the United States and Latin America, filling hotels, restaurants, and transportation services to near capacity.
Tourism officials estimate that the events brought in tens of millions of dollars in direct spending, with hotels reporting occupancy rates exceeding 90 percent during the concert weekends. Local vendors and food stalls near the venue experienced a surge in sales, while ride-sharing and taxi services saw increased demand.
“This is exactly the kind of economic injection we need,” said a spokesperson for the Puerto Rico Tourism Company. “It’s not just about ticket sales — it’s about the ripple effect across sectors like hospitality, dining, and retail.”
The concerts also provided a platform for local artists and performers, who opened for Bad Bunny and gained exposure to large audiences. Social media activity around the events further amplified Puerto Rico’s visibility as a cultural and entertainment destination.
Economists note that such high-profile cultural events can have lasting benefits, improving perceptions of the island’s stability and vibrancy. With Puerto Rico still recovering from past hurricanes and financial challenges, the influx of tourism dollars offers a welcome boost to confidence and employment.
“Events like this show that Puerto Rico is open for business and ready to welcome the world,” said an economist at the University of Puerto Rico.
— news from CNN
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Bad Bunny’s residency brings economic boom to Puerto Rico CNN
Bad Bunny’s residency brings economic boom to Puerto Rico CNN