The conversation around publicity rights has gained momentum, driven by cases involving iconic figures such as Elvis Presley and Michael Jordan. As commercial interests increasingly seek to leverage the identities of celebrities—both living and deceased—a growing body of economic research examines how these rights should be structured and enforced. The issue centers on who benefits when a person’s image, name, or likeness is used commercially, especially after death. In the case of Elvis, his estate continues to generate substantial revenue decades after his passing, highlighting the long-term financial implications of publicity rights. Meanwhile, Michael Jordan’s ongoing control over his brand illustrates how living celebrities can shape their commercial legacy. Legal frameworks vary significantly across jurisdictions, creating challenges for consistent enforcement. Economists are now analyzing how these disparities affect markets for celebrity endorsements, intellectual property, and inheritance planning. The discussion underscores the need for clearer policies that balance individual rights, family interests, and public domain considerations.
— news from CEPR
— News Original —
Elvis’ ghost, Jordan’s Airness, and the new economics of publicity rights CEPR
Elvis’ ghost, Jordan’s Airness, and the new economics of publicity rights CEPR