TEMPLE, TX (November 20, 2025) – The Tanglefoot Music & BBQ Festival contributed approximately $7.9 million in overall economic activity to Temple, based on an analysis by Johnson Consulting. The event was fully financed through Hotel Occupancy Tax (HOT) revenues, which come from guests staying in local accommodations and are designated solely for tourism-related initiatives. These funds cannot be redirected toward municipal services such as infrastructure, public safety, or utilities. n nOne of the primary aims of the festival was to attract out-of-town visitors, stimulate spending at neighborhood establishments, and deliver measurable financial benefits to the region. Results indicate that the event succeeded in drawing attendees while also creating a ripple effect across sectors including lodging, dining, retail, and hospitality. n nAs a first-time event, Tanglefoot required significant initial investment—totaling $3 million—while bringing in $1 million in direct revenue. Despite the gap, organizers note that the foundation has been set for long-term sustainability and increasing returns in future editions. n— news from Prowly
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Festival Generates Estimated $7.9 Million in Economic Impact for Temple
TEMPLE, TX (November 20, 2025) – The Tanglefoot Music & BBQ Festival generated an estimated $7.9 million in total economic activity for Temple, according to an Economic Impact Report conducted by Johnson Consulting. n nThe festival was funded entirely through Hotel Occupancy Tax (HOT)/Hotel-Motel funds. These funds are generated from people staying in local hotels and are legally restricted for tourism purposes and cannot be used for streets, utilities, police, fire, parks, or general city services. n nThe goal of the festival was to bring new visitors to Temple, increase spending at local businesses, and generate a meaningful economic impact for the community. These indicators demonstrate that the festival not only attracted visitors, but also created an economic ripple effect benefiting local hotels, restaurants, retailers, and hospitality partners. n nFirst-year festivals often require higher upfront investment as recognition builds, attendance patterns develop, and marketing momentum grows. The festival required a $3 million investment and generated $1 million in revenue, and it has laid a strong foundation for future growth and continued economic benefits for our community.