SARASOTA, Fla. (WWSB) – In October 2025, Sarasota County experienced an uptick in tourist activity, with both visitor numbers and spending showing notable growth, although year-over-year comparisons remain influenced by disruptions from Hurricanes Helene and Milton in 2024. The latest figures indicate an 8.1% increase in visitation, rising to 93,600 travelers compared to 86,600 during the same month the previous year. Direct visitor expenditures climbed 14.7%, reaching $93.76 million, up from $81.71 million in October 2024.
Despite these gains, lodging metrics revealed shifting travel behaviors. Overall occupancy declined by 5.3%, dropping to 46.6% from 49.2% the prior year. Meanwhile, the average daily rate jumped significantly—by 34.2%—to $245.15. The number of room nights sold also decreased slightly, falling to 191,200 from 197,100 in 2024, suggesting travelers are paying more per night but staying for shorter durations or booking less frequently.
— news from ABC7 WWSB
— News Original —
Sarasota’s October tourism data and economic impact
SARASOTA, Fla. (WWSB) – Sarasota County’s October 2025 tourism performance showed gains in visitation and spending, even as year-over-year metrics continued to reflect distortions tied to Hurricanes Helene and Milton in 2024.
According to the latest data, visitation increased 8.1%, with 93,600 visitors compared to 86,600 in October 2024. Visitor direct expenditures rose 14.7%, reaching $93.76 million, up from $81.71 million a year prior.
Manatee County approves $50 million landfill gas-to-energy facility
Lodging deep dives highlighted an ongoing shift in travel patterns. Overall occupancy fell 5.3%, declining to 46.6% from 49.2% last year, even as the average room rate surged 34.2% to $245.15. Room nights sold dipped to 191,200, down from 197,100 in 2024.