When using YouTube, the content and advertisements you encounter may be shaped by various factors. For non-personalized experiences, elements such as the video currently being viewed and your general geographic location play a role in determining what is shown, particularly for ad delivery. On the other hand, personalized suggestions involve a deeper level of customization, including recommended videos, a unique homepage layout, and ads aligned with your prior interactions—such as viewing history and search queries on the platform. Additionally, YouTube leverages cookies and user data to ensure that the material presented is suitable for different age groups, where applicable.
For further details on how your data is used and how to manage your privacy preferences, selecting “More options” provides access to comprehensive settings. Alternatively, users can explore privacy controls anytime by visiting g.co/privacytools.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.