Today marks the “Economic Blackout” day, where American consumers are encouraged to boycott all major retailers and refrain from making any online or in-store purchases for 24 hours. This movement, initially aimed at challenging corporate pricing strategies due to rising living costs, has evolved into a broader protest against figures like Donald Trump and Elon Musk. Organized by John Schwarz of The People’s Union USA, the protest seeks “fairness, justice, and real systemic change” without political affiliation.
The initiative gained traction on social media, transforming into an anti-Trump movement. Prominent figures such as Stephen King and Bette Midler have endorsed the cause. Despite this, experts doubt its immediate impact, as consumer spending constitutes 70% of America’s GDP, and a one-day pause is unlikely to significantly affect the economy. Future targeted boycotts, like the planned action against Amazon from March 7 to 14, could potentially grow the movement.
Tesla, Elon Musk’s electric car company, is experiencing backlash due to Musk’s political involvement. European sales of Tesla dropped by 45% in the UK and over 50% in the EU in January. While competition from Chinese manufacturers plays a role, customer protests against Musk’s political stances are also a factor. High-profile individuals like Sheryl Crow have publicly denounced Musk, with Crow selling her Tesla in protest.
Effective boycotts typically have specific objectives and targets. The current Economic Blackout may lack focus, but if it sharpens its goals and sustains momentum, it could evolve into a significant movement. Professor Maurice Schweitzer notes that for a boycott to succeed, sufficient numbers must actively participate. Harvard political scientist Erica Chenoweth suggests that civil disobedience requires 3.5% population support for meaningful change.
Historically, boycotts like the 1791 sugar boycott and the anti-apartheid movement against South Africa demonstrate the potential of sustained consumer action. However, maintaining outrage over time is challenging. If Schwarz can refine targets, tighten demands, and combine the boycott with other protest tools, success might be possible. Whether this gains traction beyond niche circles remains uncertain, but targeting Tesla could yield more tangible results. Musk’s wealth has declined by over $100 billion since December due to Tesla share sell-offs.
— news from The Independent