A uniquely shaped Cheeto resembling the Pokémon character Charizard fetched $87,840 at auction, including a buyer’s premium. The Goldin auction house confirmed the sale, noting the 3-inch Flamin’ Hot Cheeto was affixed to a customized Pokémon card and preserved in a clear storage box.
Discovered between 2018 and 2022 by 1st & Goal Collectibles, the snack gained viral popularity on social media in late 2024. The auction attracted 60 bids, with the winning offer standing at $72,000 before additional fees.
— news from The Associated Press