Southwest Airlines is discontinuing its ‘Bags Fly Free’ policy for most customers as part of a strategy to enhance profitability. Starting May 28, bag charges will apply to new bookings, though loyalty members will retain limited free bag allowances. This move marks a shift from one of Southwest’s signature offerings and could make the airline more comparable to competitors. Industry analysts suggest this change might reduce differentiation and push passengers towards other airlines. Additionally, Southwest plans to introduce a Basic fare for lowest-priced tickets and reinstate expiration dates for travel credits. These changes aim to attract new customer segments but risk alienating loyal customers. — news from The Washington Post