The U.S. government, under Kennedy’s leadership, aims to reform the American diet by addressing chronic illnesses. This includes encouraging fast-food chains to use beef tallow instead of seed oils for fries and advocating for bans on additives like artificial food colors. The U.S. Food and Drug Administration plans to collaborate with the industry to establish a federal framework for food dyes, as communicated in an email by the Consumer Brands Association.
California recently banned artificial dyes in school lunches, with Virginia and New York State considering similar actions. Bloomberg News first reported the discussions between Kennedy and food companies. The FDA seeks to avoid a patchwork of state laws on food dyes, which could complicate operations for global companies.
Kennedy expects transformative change by removing harmful ingredients from food and has indicated a willingness to take action unless the industry proactively provides solutions. PepsiCo focuses on offering consumers safe, affordable foods and drinks with natural ingredients, while Kraft Heinz has not yet responded to inquiries.
— news from Reuters.com
