Frontier Airlines is targeting Southwest Airlines customers following Southwest’s decision to charge for checked bags. Frontier is offering a free checked bag along with its Economy Bundle, which includes a personal item, carry-on, free seat assignments, and no change fees. This offer applies to new bookings made within the next week for flights departing between May 28 and August 18.
Frontier criticized airlines that have raised fees and removed perks, inviting customers dissatisfied with their current airline to consider switching. Barry Biffle, Frontier’s CEO, emphasized that while some airlines are moving away from customer-friendly policies, Frontier is embracing them. The promotion includes specific conditions, such as using the promo code “FREEBAG” for the free checked bag benefit.
This move highlights a significant shift in customer service policies among airlines, with Frontier aiming to capitalize on increased demand for premium services. — news from The Points Guy