America’s Female Executives React to the Rise of Alpha Male CEOs

There is a noticeable trend of top American CEOs adopting more aggressive, alpha male personas, reminiscent of characters like Logan Roy, Rambo, and Donald Trump. Mark Zuckerberg has advocated for more ‘masculine energy’ in corporate culture, while Jamie Dimon has criticized overly-coddled employees. This resurgence of machoism in corporate America has sparked concerns among women in business. Some fear that aggressive company cultures may push them out of corporate positions, continuing trends such as underrepresentation in tech sectors. Others see it as an opportunity to galvanize and build their own enterprises. Women now own nearly 39% of American businesses, with a 13.6% increase in women-led companies between 2019 and 2023. However, in Silicon Valley, women still only make up 22% of tech workers. The backlash against diversity, equity, and inclusion (DEI) programs is seen by some as a return to traditional masculine norms. Despite these challenges, many women are becoming more politically active and building companies focused on issues often ignored by men, such as women’s health and caregiving. — news from Business Insider

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