Tesla’s sales in Europe dropped by 49% in the first two months of the year compared to the previous year, despite overall growth in the electric vehicle market, according to the European Automobile Manufacturers’ Association.
Criticism has arisen regarding Tesla’s aging lineup and backlash against CEO Elon Musk, particularly concerning his ties with the Trump administration in the U.S. In Europe, Musk’s endorsement of Germany’s far-right Alternative for Germany (AfD) party during the recent national election sparked widespread condemnation.
Tesla is facing heightened competition from major automakers increasing their EV production, such as China’s BYD. BYD reported a record revenue of 777.1 billion yuan ($107 billion) in 2024, with a 40% jump in sales of its electric and hybrid vehicles. Additionally, BYD introduced an ultra-fast EV charging system comparable in speed to refueling at a gas station.
Tesla’s sales for January and February fell to 19,046 units from 37,311 in the same period last year, contrasting with a 28.4% increase in all battery-electric car sales in Europe.
Elon Musk faced sharp criticism from German politicians and media over his support for the AfD, while protests have targeted Tesla vehicles and dealerships in the U.S. and Europe due to his political affiliations and role advising President Donald Trump on reducing the size of the federal government.
Globally, Tesla’s sales are declining. The company experienced its first annual sales drop in over a decade in January. The new Cybertruck model has faced multiple recalls, including one last week when nearly all units were recalled due to panels detaching from the windshield while driving.
— news from ABC News