Steven Bartlett, founder of The Diary of a CEO podcast, has turned down a $100 million deal from major media networks to maintain creative control over his media empire. Bartlett believes his data-driven approach to content creation and distribution allows him to grow his audience more effectively than traditional networks. With over 10 million YouTube subscribers and 20 million social media followers, Bartlett’s podcast has become one of the most popular globally. He plans to expand into the U.S. market and further leverage AI technology to enhance his content offerings. — new from Forbes