Netflix’s stock has been on an unprecedented winning streak, trading at all-time high levels. This marks a significant milestone since the company went public in May 2002. The previous record was a nine-day stretch in late 2018 and early 2019, during which the stock traded positively for four days, remained unchanged for one day, and then continued to rise for another four days.
The recent earnings report on April 17 revealed a 13% revenue growth in the first quarter of 2025, driven by higher-than-forecast subscription and advertising revenues. Netflix has been one of the top-performing stocks during the first 100 days of President Donald Trump’s second term, with shares increasing over 30% since mid-January. The company remains largely unaffected by Trump’s tariffs and trade war with China, as it provides a service that consumers are unlikely to cut during a recession.
Meanwhile, traditional media stocks have faced challenges due to Trump’s trade policies. Warner Bros. Discovery has lost nearly 10% since Trump took office, while Disney is down 13% in the same period. Netflix continues to forecast full-year revenue between $43.5 billion and $44.5 billion. Co-CEO Greg Peters noted that entertainment historically has been resilient during tougher economic times, and Netflix specifically has shown resilience.
JPMorgan sees further upside for Netflix shares, citing its leadership in global streaming and the potential positive impact of the May Advertising Upfronts. Despite price hikes—standard plan at $17.99, ad-supported plan at $7.99, and premium at $24.99—Netflix retains its value proposition for customers. However, the company no longer discloses subscriber numbers, focusing instead on revenue growth.
— new from CNBC