The potential impact of tariffs on Apple’s product pricing has been a topic of speculation. Apple CEO Tim Cook recently addressed how tariffs could affect the company’s costs but did not confirm specific price increases for consumers. During Apple’s Q2 2025 earnings call, Cook revealed that tariffs could increase Apple’s expenses by approximately $900 million for the quarter ending in June, assuming tariff rates remain constant. He also mentioned that certain AppleCare and accessories products imported into China face tariffs as high as 145%. While smartphones, including iPhones, have been exempted from reciprocal tariffs so far, the cost of components sourced globally could still lead to higher prices if tariffs expand. Analysts suggest price hikes could range from 26% for products made in India to 145% for those made in China. The exact timing of any price adjustments remains uncertain as Apple evaluates its options.
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