For the first time in 22 years, searches on Safari have declined, according to Apple’s Eddy Cue. The shift is attributed to the growing adoption of artificial intelligence (AI) tools, which are increasingly replacing traditional search methods like those provided by Google. This marks a significant change in how users seek information online, with AI offering more personalized and efficient alternatives.
Apple has acknowledged the trend, recognizing that AI’s rise presents both challenges and opportunities for its ecosystem. As users turn to AI-driven platforms for quick answers and insights, traditional search engines face pressure to adapt or risk losing relevance. The development underscores the evolving digital landscape and the need for companies to innovate continuously to meet user demands.
— new from Fortune