Understanding YouTube’s Content and Ad Personalization

Content and ads on YouTube can be either personalized or non-personalized. Non-personalized ads are influenced by factors such as the content currently being viewed and the user’s location, with ad serving based on general location. On the other hand, personalized content and ads may include video recommendations, a customized YouTube homepage, and tailored ads that take into account past activity, such as videos watched and searches conducted on YouTube. Cookies and data are also utilized to ensure the content is age-appropriate when necessary.

Users can select ‘More options’ to access additional information, including managing privacy settings. For further control, users can visit g.co/privacytools anytime.
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