The annual TV upfront week, traditionally a glamorous event for networks to secure ad dollars, is becoming less extravagant and more contentious. With fewer days allocated, networks like Amazon, Fox, and NBCUniversal are overlapping their presentations, causing scheduling conflicts. Additionally, the rise of streaming and digital advertising has diminished the importance of upfronts, leading some networks, like CBS, to abandon large-scale events in favor of more personalized engagements. While upfronts remain crucial for securing ads in limited-run programming, their overall significance is declining amidst evolving industry dynamics.
— new from Variety
