Apple reportedly intends to raise the prices of its upcoming iPhone lineup this autumn, attributing the increase to new features and designs rather than U.S. tariffs on imports from China. Although increased tariffs are expected to cost Apple $900 million in the third quarter, the company has not confirmed if the trade war will directly impact product prices.
To mitigate tariffs, Apple is importing a larger portion of its iPhones from India instead of China. Despite recent tariff exemptions for the tech industry, a previous 20% tariff on Chinese goods still applies. Apple is also rumored to release an ultra-thin iPhone this year and plans for a mostly glass, curved iPhone without cutouts by 2027.
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