Content and ads on YouTube can be either personalized or non-personalized. Non-personalized content and ads are influenced by factors such as the current content being viewed and the user’s general location. Personalized content may include video recommendations, a customized homepage, and tailored ads based on past activity like watched videos and search queries. Cookies and data are also used to ensure age-appropriate experiences when relevant. Users can manage their privacy settings by selecting ‘More options’ or visiting g.co/privacytools.
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