The article discusses the evolving spending habits of America’s wealthiest 1%, who are moving away from understated luxury towards a more conspicuous display of wealth. This shift is attributed to changing social norms and a desire for differentiation in an increasingly affluent society. The piece highlights examples of high-end purchases and lifestyle choices that reflect this trend, such as luxury vehicles, real estate, and exclusive experiences. The analysis suggests that this change is driven by both personal preference and strategic positioning within social circles. — news from Fortune
