Former Starbucks CEO Howard Schultz expressed his approval of the company’s new ‘back to Starbucks’ strategy, stating he ‘did a cartwheel’ upon hearing it. Schultz, who previously transformed Starbucks into a global coffee giant, made a surprise appearance at the company’s Leadership Experience event in Las Vegas. Current CEO Brian Niccol, who took over in September, aims to restore the chain’s culture and lift slumping sales. Niccol’s strategy includes bringing back seating inside cafes and focusing on personalized customer experiences. This marks the first public appearance together for Schultz and Niccol since Niccol’s hiring.
— new from CNBC
