The non-profit organization Pro Mujer is leading efforts to address gender inequality in entrepreneurship across Latin America. Despite women showing equal interest in starting businesses, only 7% of capital in the region goes to female-led ventures. Carmen Correa, CEO of Pro Mujer, emphasizes that investing in women not only improves business outcomes but also boosts economic growth. The organization provides financial resources, education, and support networks to empower women entrepreneurs, particularly in underserved communities. Pro Mujer has disbursed $4.4 billion in loans and offers digital tools through its Emprende Pro Mujer platform. The group is also exploring the use of artificial intelligence to enhance financial inclusion while addressing algorithmic biases.
— new from EL PAÍS
