Lebanon’s retail sector is undergoing a transformation driven by economic necessity rather than consumer luxury. Deep discounts, once considered a marketing tactic, have become a survival mechanism for both businesses and households amid the country’s prolonged financial crisis. With the national currency losing over 90% of its value since 2019 and inflation soaring, affordability has shifted from a preference to a critical factor in purchasing decisions. Retailers are adapting by restructuring supply chains, sourcing locally, and offering bulk purchasing options to maintain margins while passing savings to customers. This new model emphasizes sustainability and resilience, aiming to stabilize consumption patterns and support domestic production. Analysts suggest that such shifts could lay the foundation for a more self-reliant economy if supported by broader reforms.
— news from anahar.com
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نحو نموذج اقتصادي جديد للتجزئة في لبنان: الخصم ليس ترفاً بل ضرورة وطنية
نحو نموذج اقتصادي جديد للتجزئة في لبنان: الخصم ليس ترفاً بل ضرورة وطنية annahar.com