The 38th annual Bravo! Vail music festival has contributed $41.2 million in direct economic impact to Eagle County and the broader Colorado economy, according to a recent study by Intercept Insight, LLC based in Avon. This total includes $39.3 million flowing directly into local businesses and $1.9 million in sales-tax revenue for municipal governments across the region. The findings reflect spending by nearly 55,000 concertgoers and 464 musicians participating between June 19 and July 31, 2025. n nWithin the Town of Vail specifically, the festival accounted for $24.5 million in economic activity. This includes $11.9 million spent on accommodations—equivalent to approximately 21,620 room nights—and $6.4 million on dining and beverages. Additionally, $874,000 in sales tax was generated locally. n nCaitlin Murray, President and CEO of Bravo! Vail, emphasized the festival’s growing influence, noting that 90% of out-of-county attendees traveled specifically for the event. She described the festival as a key driver of tourism and cultural vitality, attracting global audiences and performers while reinforcing the region’s reputation as a top-tier arts destination. n nBeyond its financial contributions, the organization hosted over 50 complimentary educational and community engagement programs across the valley during the summer, expanding access to high-caliber musical experiences. This year’s economic impact marks an increase from $39.4 million in the previous year, highlighting sustained growth and deeper community integration. n
— news from Real Vail
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Bravo! Vail generates more than $41 million in economic activity
nThe Bravo! Vail music festival recently issued the following press release on its economic impact of more than $41 million: n nWe’re proud to share exciting news — Bravo! Vail’s 38th annual summer Festival brought an incredible $41.2 million in direct economic impact to Eagle County and the state of Colorado! n nAccording to a new report by Intercept Insight, LLC (Avon, CO), this figure includes $1.9 million in sales-tax revenue for Eagle County municipalities and $39.3 million directly benefiting local businesses. The study reflects spending from nearly 55,000 concert attendees and 464 musicians who joined us between June 19 – July 31, 2025. n nIn the Town of Vail alone, the Festival generated $24.5 million in direct impact, including: n n$874,000 in sales-tax revenue n n$6.4 million spent on food & beverage n n$11.9 million spent on lodging — about 21,6020 room nights! n nNinety percent of guests visiting from outside Eagle County said they came specifically to attend Bravo! Vail, underscoring how the Festival helps fuel tourism and community vibrancy. n n“This data underscores Bravo! Vail’s role as a major economic driver for all of Eagle County,” said Caitlin Murray, President & CEO of Bravo! Vail. “As one of the world’s leading classical music festivals, Bravo! Vail draws musicians and audiences from around the world, enhancing our community’s profile as a premier cultural destination while making a significant local impact.” n nBeyond its economic contributions, Bravo! Vail presented more than 50 free education and engagement events throughout the Valley this summer — providing opportunities for everyone to experience world-class music close to home. n nWith this year’s results rising from last year’s $39.4 million, we’re thrilled to see how Bravo! Vail continues to grow, thrive, and give back to the community that makes it all possible.