A grassroots organization, The People’s Union USA, is urging U.S. residents to abstain from spending money for 24 hours as an act of ‘economic resistance.’ The initiative, termed an ‘economic blackout,’ aims to protest the influence of billionaires, large corporations, and political parties on working Americans. The movement also plans weeklong boycotts targeting companies like Walmart and Amazon. Other activists and faith leaders are organizing similar boycotts against firms scaling back diversity, equity, and inclusion (DEI) efforts, including Target. Experts remain skeptical about the long-term impact of such consumer actions. Marshal Cohen of Circana noted that while some retailers might feel a minor effect, significant sales declines are more likely in liberal-leaning areas. Northwestern University’s Anna Tuchman added that while the blackout may temporarily affect daily retail sales, sustained economic impact is unlikely. Historical boycotts, such as those against Target and Bud Light, have shown mixed results. Afya Evans, a political consultant, supports the blackout but emphasizes focusing on small and Black-owned businesses. — news from The Associated Press
