A growing backlash against Trump-era tariffs is prompting European consumers to boycott American brands. An ECB survey found that European households are increasingly willing to forego US products as symbols of Trumpism. Eurozone consumers express readiness to abandon US goods if affected by tariffs, according to a study reported by Reuters. Various media outlets, including The New York Times, Bloomberg.com, Le Monde.fr, and Semafor, have highlighted the increasing momentum of European boycotts of US goods.
— new from The New York Times