Hoboken’s economic landscape has transformed significantly since the establishment of the Hoboken Business Alliance (HBA) during the COVID-19 pandemic. Initially founded to support local businesses, the HBA has grown into a pivotal organization driving economic development, tourism, and small business advocacy. Under new leadership, the HBA implemented a strategic plan that introduced initiatives like bistro lighting on Washington Street, a Public Art & Placemaking Program, and an Event Grant Program that awarded over $70,000 in its first year. These efforts contributed to a 30% increase in visitors over three years and a 70% business approval rating in community surveys. The HBA’s collaborative approach has positioned Hoboken as a cultural and economic hub, attracting national recognition. As the organization transitions to new leadership, its strategic roadmap aims to foster business-friendly policies and inclusive economic growth.
— new from NJBIZ
