The upcoming holiday shopping season in the United States could generate more than $1 trillion in consumer spending, even amid ongoing economic pressures, according to an expert from Arizona State University (ASU). Despite inflationary trends and fluctuating consumer confidence, projections indicate robust retail activity during the November and December peak. Analysts attribute this resilience to strong labor market performance and sustained consumer demand, particularly in e-commerce and gift-related sectors.
While macroeconomic headwinds such as interest rate adjustments and housing market shifts have influenced household budgets, seasonal spending patterns remain largely intact. Retailers are preparing for heightened demand through expanded inventory, targeted promotions, and enhanced digital platforms. The forecast underscores the enduring significance of the winter holiday period as the most lucrative stretch for the retail industry.
The ASU assessment aligns with broader industry expectations, including data from the National Retail Federation, which anticipates solid year-over-year growth in discretionary purchases. Experts note that consumers may prioritize experiential gifts and value-oriented options, but overall spending levels are expected to remain elevated.
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ASU expert says holiday shopping season could top $1 trillion despite economic headwinds – ASU News
ASU expert says holiday shopping season could top $1 trillion despite economic headwinds ASU News