In March, experts advised businesses to prioritize objective economic data over media headlines when making strategic decisions amid uncertainty. That guidance remains relevant. However, as the economic landscape has evolved over the past six months, companies must update the metrics they monitor to effectively plan for both immediate and long-term challenges. n nShifting economic conditions—such as inflation trends, labor market dynamics, and consumer sentiment—require firms to reassess which indicators offer the most actionable insights. Relying on outdated or narrow data sets can lead to misaligned strategies. Instead, organizations should focus on real-time, granular metrics that reflect actual behavior, such as spending patterns, credit utilization, and supply chain performance. n nLeading indicators like consumer confidence, jobless claims, and manufacturing activity provide early signals of economic shifts. Meanwhile, sector-specific data—from retail sales to housing starts—helps businesses anticipate demand fluctuations. Companies in tech and e-commerce may benefit from tracking digital engagement and ad spend efficiency, while manufacturers should monitor input costs and inventory levels. n nAdditionally, global developments such as trade flows, currency fluctuations, and geopolitical risks increasingly influence domestic performance. Firms with international exposure must integrate these factors into their forecasting models. n nUltimately, the goal is to build a dynamic data strategy that adapts to changing conditions, enabling agile decision-making. By focusing on high-signal, forward-looking metrics, businesses can navigate volatility with greater confidence. n— news from Harvard Business Review n n— News Original — nThe New Economic Data Companies Need to Be Watching n nIn March, we told you to stay focused on objective economic data, rather than the headlines, in order to make the best decisions for your company amid uncertainty. That is still true. But as the issues facing the economy have changed in the last six months, it is important to adjust what data your firm is looking at as you plan for both the short and long term.
