Tourism continues to serve as a vital component of North Carolina’s broader economic development framework, functioning as one of the foundational pillars alongside agriculture, manufacturing, and technology. Industry data shows that travel and hospitality generate billions in annual revenue and support hundreds of thousands of jobs across rural and urban communities. State officials and economic planners emphasize that the sector’s reach extends beyond hotels and attractions, influencing transportation, retail, and food services. In recent years, targeted marketing campaigns and infrastructure improvements have helped sustain visitor numbers even during periods of economic volatility. Local governments have also partnered with private stakeholders to promote cultural and outdoor tourism, leveraging the state’s diverse geography—from mountains to coast. Analysts note that while tourism can be sensitive to external shocks such as fuel prices or public health crises, its integration into long-term economic planning has enhanced regional resilience. By treating tourism not just as a seasonal industry but as a strategic economic driver, North Carolina has strengthened its capacity to attract investment and foster inclusive growth.
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Tourism: The 4th leg of NC’s economic development stool Carolina Journal