Using Economic Data to Forecast B2C Sales: Key Drivers and Practical Strategies

Alex Mackle serves as a Corporate Advisory Engagement Lead within the US Macro Consulting division in New York. His expertise lies in developing economic scenarios and conducting stress tests, including those aligned with CECL and IFRS9 standards. He regularly conducts training on the Global Economic Model, emphasizing its application in scenario analysis and risk assessment.

Before joining the New York team in 2017, Alex was part of the Scenarios group in London, where he contributed to the Global Scenario Service and supported multiple stress testing initiatives. He has also been involved in various modeling assignments, such as building a macroeconomic model for the Central Bank of Oman.

Gerardo Moran holds the position of Associate Director in Oxford Economics’ EMEA Macro Consulting unit. He manages custom consulting projects for corporate clients, helping them align broader economic trends with strategic business decisions, especially in sales forecasting and market expansion planning.

Gerardo earned his degree in Economics from CIDE in Mexico and completed an MBA at IESE Business School. Prior to his current role, he led research efforts at FocusEconomics and accumulated significant experience in market analysis and strategic development at global firms like Cisco and Wärtsilä.
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B2C sales forecasting with economic data: drivers, approaches, and practical tips
Alex Mackle is a Corporate Advisory Engagement Lead in the US Macro Consulting team based in New York. Alex focuses on scenarios and stress testing, as well as CECL/IFRS9 scenarios. He also frequently gives training sessions on the Global Economic Model, focusing on scenarios and stress testing capabilities. n nPrior to joining the US Macro Consulting team in 2017, Alex worked in the Scenarios team in London, contributing to the Global Scenario Service and various stress testing exercises. He has also worked on several modelling projects, including a macro model for the Central Bank of Oman. n nGerardo Moran is an Associate Director in the EMEA Macro Consulting team at Oxford Economics. He leads bespoke consulting engagements for corporate clients, helping them connect the dots between macroeconomic trends and business planning, with a particular focus on sales and market forecasting. n nGerardo holds a degree in Economics from CIDE (Mexico) and an MBA from IESE Business School. Before joining Oxford Economics, he was Head of Research at FocusEconomics and gained extensive experience in market intelligence and strategic planning at multinational companies including Cisco and Wärtsilä.

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