Artificial Intelligence (AI) has significantly transformed the search landscape, leaving marketers striving to adapt. Alphabet, the parent company of Google, faces valuation challenges as assumptions consider a stagnating search business (NASDAQ:GOOG). Digiday highlights how AI is reshaping search and advertising dynamics. Meanwhile, concerns arise over Google’s search engine longevity and its implications for Alphabet’s stock performance and profitability. PYMNTS.com explores scenarios where AI chatbots could replace traditional search bars, influencing purchasing outcomes. — new from WSJ