Apple has updated its App Store policies in the U.S., allowing apps to provide links that direct users to external websites for purchasing subscriptions or other digital goods. This change follows a U.S. court ruling in favor of Epic Games, which prohibited Apple from banning apps that include features redirecting users to external websites for digital purchases.
In a blog post, Apple stated, “The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps.” The lawsuit initiated by Epic Games in 2020 challenged Apple’s control over in-app transactions. In 2021, Epic Games secured an injunction requiring Apple to allow developers to redirect users to their own websites, avoiding Apple’s 30% commission.
Following a failed appeal against the injunction, Apple began permitting external links and non-Apple payment methods last year, though it continued to charge a 27% commission and introduced so-called ‘scare screens.’ This week’s ruling mandates Apple cease displaying these ‘scare screens,’ and the company has already removed guidelines concerning specific language for these screens and links.
Apple remains dissatisfied with the ruling. In a statement, the company said, “We strongly disagree with the decision. We will comply with the court’s order and we will appeal.” It is unclear whether Apple will stop charging commissions on payments made via external links.
— new from TechCrunch