Since co-founding Xiaomi in 2010, Lei Jun, the CEO of the Chinese tech giant, has consistently demonstrated exceptional salesmanship. Ten years ago, he set a Guinness World Record by selling 2.1 million smartphones online within a single day. Today, his focus has expanded beyond affordable mobile devices. Last month, Xiaomi successfully sold over 200,000 units of its inaugural electric SUV, the YU7, within just three minutes of its market launch.
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China’s smartphone champion has triumphed where Apple failed
Ever since he co-founded Xiaomi in 2010, Lei Jun, the chief executive of the Chinese tech giant, has pulled off feat after feat of salesmanship. A decade ago he earned a Guinness World Record for selling 2.1m smartphones online in 24 hours. These days, though, he is not just flogging cheap phones. Last month Xiaomi sold more than 200,000 of its first electric SUV, the YU7, within three minutes of bringing it onto the market.