Google has initiated legal proceedings against a network of scammers responsible for creating 10,000 fake business listings on Google Maps. The lawsuit claims that an individual linked to a broader scam operation created counterfeit business profiles on Google Maps and sold them for profit. This action was prompted by a Texas-based locksmith who reported being impersonated on the platform.
Halimah DeLaine Prado, Google’s general counsel, stated in an interview with CBS Mornings Plus that scammers are becoming more sophisticated. Once Google identifies fraudulent activity, it takes extensive measures to detect similar listings. Scammers exploit Google Maps by deceiving users through fake listings that appear genuine. Victims may call the listed number, only to be overcharged or directed to call centers where they are persuaded to pay upfront without receiving the promised service. Additionally, scammers use software to generate fake positive reviews and manipulate Q&A sections to enhance their visibility.
In 2023, Google removed or blocked 12 million fake business profiles. The company has observed a one-million increase in fake listings year-over-year. Google is also intensifying efforts to combat businesses employing artificial reviews and engagement tactics to inflate their ratings. In the UK, Google has imposed restrictions on businesses engaging in deceptive review practices due to regulatory pressure.
— news from The Verge