YouTube customizes both content and advertisements based on various factors. For users who do not receive personalized suggestions, the platform considers the video currently being watched and the viewer’s general geographic region to determine what to display. In contrast, personalized experiences rely on more detailed data, such as viewing history and search behavior, to offer tailored video recommendations and a customized homepage. Ads are also adjusted according to past interactions on the platform. Additionally, YouTube employs cookies and user data to ensure that content is suitable for the viewer’s age group, when applicable. n nFor more control over these settings, users can choose “More options” to access detailed privacy information. Further tools and options are available at g.co/privacytools at any time.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.