Content and advertisements that are not personalized are shaped by factors such as the material currently being viewed and the user’s general location, which influences ad delivery. In contrast, personalized experiences may include customized video suggestions, a tailored YouTube homepage, and ads selected based on previous behaviors—such as viewing history and search queries. Additionally, cookies and user data help adjust the platform experience to suit age-appropriate standards when applicable.
For further details, including guidance on controlling privacy preferences, users can select “More options” or access information anytime at g.co/privacytools.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.