YouTube provides both personalized and non-personalized content and ads. Non-personalized content and ads are influenced by factors such as the content currently being viewed and the user’s location, with ad serving based on general location. On the other hand, personalized content and ads may include video recommendations, a customized YouTube homepage, and tailored ads based on past activity, including videos watched and searches conducted on YouTube. Cookies and data are also utilized to ensure the experience is age-appropriate when necessary. Users can select ‘More options’ to access additional information, including managing privacy settings, and can visit g.co/privacytools at any time for further details.
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