YouTube distinguishes between personalized and non-personalized experiences based on user data and viewing behavior. Non-personalized content and advertisements are shaped by factors such as the video currently being watched and the viewer’s general geographic location, which helps determine ad delivery. In contrast, personalized recommendations—including suggested videos, a customized homepage, and targeted ads—are informed by an individual’s past activity, such as search history and previously viewed content. YouTube also uses cookies and tracking technologies to ensure age-appropriate content alignment when applicable. n nUsers who want more control over their data can select “More options” to access detailed privacy settings. Additional resources and tools for managing personal information are available at any time via g.co/privacytools. n
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.