The U.S. Department of Justice (DOJ) has proposed that Google sell two of its advertising products—AdX and DoubleClick for Publishers—to restore competition in the ad tech space. This follows a recent court ruling that found Google guilty of maintaining monopoly power in digital advertising. The DOJ also seeks to prevent Google from operating an ad exchange for ten years after selling AdX. Google has argued that such measures would harm publishers and advertisers, while the DOJ insists these steps are necessary to terminate Google’s monopolies and reintroduce competition. Google has proposed its own remedies, including making AdX real-time bids available to third-party servers and agreeing to independent compliance monitoring for three years.
— new from TechCrunch
