Allison Lazard, a professor at UNC Hussman and member of the Lineberger Comprehensive Cancer Center, will join forces with Barbara Fredrickson, Kenan Distinguished Professor and director of the PEP Lab in Psychology and Neuroscience, to present findings from their joint research. Their work applies the science of positive emotions to develop scalable behavioral strategies that improve health and well-being among young adults by strengthening social bonds.
Attendees will learn about evidence-based methods for refining health messages into engaging social media content, as demonstrated by Lazard’s research. Fredrickson will share outcomes from a randomized controlled trial that tested these optimized communications with young adults across the United States.
The event will include light refreshments and offers a valuable opportunity to explore interdisciplinary approaches at the intersection of media, psychological science, and public health innovation.
— news from UNC Hussman School of Journalism and Media
— News Original —
Health Communication to Improve Social Interaction: Promoting Health Equity Amidst Rising Economic Inequality
Allison Lazard (our own professor at UNC Hussman and member of Lineberger Comprehensive Cancer Center) and Barbara Fredrickson (Kenan Distinguished Professor and Director of the PEP Lab in Psychology and Neuroscience) will share insights from their collaborative work on using positive emotions science to design scalable behavioral interventions that promote young adults’ health and well-being through increased social connectedness. n nWhat you’ll learn: n nPractical and empirical processes for optimizing intervention messages as social media posts (Lazard) n nResults from a randomized controlled trial with U.S. young adults incorporating these optimized messages (Fredrickson) n nLight refreshments will be served. This is a wonderful opportunity to learn about innovative approaches to health communication that intersect with media, psychology and public health.