When users access Yahoo’s websites and applications, the company utilizes cookies to deliver services, authenticate users, apply security protocols, and prevent spam and abuse. Additionally, cookies are used to analyze user behavior across platforms.
By selecting ‘Accept all’, users consent to Yahoo and its 236 partners within the IAB Transparency & Consent Framework storing or accessing device information—such as IP addresses, browsing history, and search data—for analytics, personalized advertising, content measurement, and audience research. These practices support advertising and content development tailored to user preferences.
Users who prefer not to allow such data usage can choose ‘Reject all’. For those seeking more control, the ‘Manage privacy settings’ option allows customization of consent preferences.
Consent can be withdrawn or modified at any time via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links found on Yahoo’s platforms. Further details on how personal data is used are available in Yahoo’s privacy policy and cookie policy.