Your experience on YouTube may include both personalized and non-personalized content and advertisements. Non-personalized elements are shaped by factors such as the video currently being viewed and your general geographic location, which influences ad delivery. Personalized recommendations, on the other hand, are built from your past interactions—like search history, watch activity, and viewing preferences—and may include a customized homepage or targeted ads. To ensure age-appropriate experiences, YouTube also uses cookies and user data where applicable.
For more details, including how to manage your privacy settings, select “More options” or visit g.co/privacytools at any time.
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Before you continue to YouTube
Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant.
Select “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.