Non-personalized content and advertisements on YouTube are shaped by factors such as the video currently being viewed and the user’s general geographic location, which influences ad delivery. In contrast, personalized experiences include tailored video suggestions, a customized homepage, and ads selected based on prior interactions like viewing history and search activity. YouTube also uses data and cookies to ensure content is appropriate for the viewer’s age, where applicable.
Users can select “More options” to access further details, including tools for managing privacy preferences. Additional information is available at any time via g.co/privacytools.