YouTube provides both personalized and non-personalized content and advertisements based on user behavior and context. Non-personalized experiences are shaped by factors such as the video currently being watched and the viewer’s general geographic location, which helps determine ad delivery. In contrast, personalized suggestions—including video recommendations, a customized homepage, and targeted ads—are informed by an individual’s history, such as prior searches and viewing activity. n nTo support age-appropriate experiences, YouTube also uses data and cookies to adjust content accordingly when relevant. Users who want more control can select “More options” to access detailed privacy settings. Additional tools and information about managing preferences are available at any time via g.co/privacytools.
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Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location (ad serving is based on general location). Personalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube. We also use cookies and data to tailor the experience to be age-appropriate, if relevant. n nSelect “More options” to see additional information, including details about managing your privacy settings. You can also visit g.co/privacytools at any time.