Victoria Yang, interim president of NextGen America, emphasizes the importance of economic populism for Democrats aiming to reconnect with young voters. According to focus groups conducted by NextGen, young voters prioritize economic concerns over cultural issues. Figures like Bernie Sanders and Alexandria Ocasio-Cortez resonate with this demographic due to their focus on economic challenges. Yang argues that consistent engagement and authentic messaging via platforms like TikTok are crucial. She highlights the need for Democrats to address everyday financial struggles and engage youth throughout the year, not just during election cycles.
— new from The Guardian
