Renowned Arab artist Kazem Al Saher delivered a grand musical performance on Friday, July 25, at North Square in New Alamein. The event attracted a large audience, including prominent business figures, public personalities, and celebrities from Egypt and the wider Arab world.
The concert was organized by UAE-based RMA Real Estate in collaboration with Ben Gatty for Real Estate Development and coordinated by Americana – Ahmed Akl & Partners. It formed part of an exclusive event that combined artistic excellence with real estate investment opportunities, themed around innovation and uniqueness.
In exclusive comments to Al-Ahram, Kazem Al Saher expressed his joy at performing in Egypt, stating, “Every time I sing here, I feel the deep affection and memories return. Egypt is a significant milestone in my artistic journey, and its audience feels like family.”
The artist also discussed his latest album, “Ma3 El Hob” (With Love), describing it as one of his most artistically significant works. He emphasized the effort invested to ensure it resonates with fans across different age groups.
This concert stands out as one of the key summer events in Alamein. It also featured exclusive real estate presentations showcasing top-tier residential and investment projects in Dubai, offering distinctive locations, designs, and attractive returns. The event successfully blended high art with major investment opportunities.
The performance was expected to draw significant diplomatic and media attendance, including notable figures such as Engineer Ahmed Akl, CEO of Americana for Finance and Business, Chairman of Events Magazine, and Head of the Diplomatic Mission at the Royal European Diplomatic Club of the United Nations, who played a central role in coordinating the event.
Organizers expressed confidence that this concert would rank among the most prestigious events held in Alamein this summer, given its artistic significance and strong economic and media backing. The event reflects the organizers’ commitment to strengthening their presence in the Egyptian market through sophisticated activities that highlight their regional and global standing.